The Team

As Senior Designer and lead on a newly formed team of 3 designers and 2 developers, I facilitated research and iteration of SketchUp.com. I also facilitated the development of the first SketchUp.com style guide and design system.

I collaborated closely with marketing and product teams to ensure solutions were in alignment with rapidly changing requirements, goals and vision.

The Problem

When I joined the SketchUp team, the business was undergoing rapid change, focusing on a shift from a license to subscription model. With the largest shift in the history of the product, we needed to address a problem: how would our users “get” the new SketchUp as we begin to roll out subscriptions?

The first phase of the roll out began with SketchUp's free version, SketchUp Make, would no longer be supported or updated following 2017. SketchUp for Web, a free web version of SketchUp with limited features. The launch and retirement of these products required a creative content strategy and an experience designed with empathy for the many impacted users.

The Users

We created SketchUp.com user personas based on historical data and new research identifying the user's industry and whether they were using SketchUp for work, school or just for fun.

The Process

We first needed to identify what we were solving for our users and how with a project kickoff identifying what we knew, what we didn't know and what we needed to know.

We conducted user interviews, surveys and analyzed user feedback to better define the problem and possible solutions via design sprints. Our solutions:  journey maps of current and future state Get SketchUp flows, a design system and style guide to support new SketchUp.com information architecture and content strategy

As lead, I continually worked closely with  stakeholders to communicate user research and develop new content, UI and visual design for SketchUp.com and training and support sites.

The Solutions

A modern, SketchUp.com design system and style guide, with an information architecture designed for flexibility, usability and accessibility. Users can access the dynamic “Get SketchUp" form component to find the right SketchUp subscription, or compare and learn more about subscriptions on their own. Users can also try any SketchUp they'd like, and easily find information about the updates and changes.

The Outcomes

SketchUp for Web, one of the products launched in 2018, is the most visited page on SketchUp.com, and some other key metrics: